When it has to change
Transform
Resetting strategy, structure and standards so the organisation performs at a different level.
Transformation · Crisis · Scale · Expansion
Called in
when it
matters.
BlackTag Inc. is the private practice of Chris Kypriotis, former President & CEO of Nike Brazil, Global Vice President of Nike, Inc. and member of its Global Leadership Team. For more than thirty years he has built, rebuilt and scaled global brands across sport, luxury, fashion and consumer. Today he works alongside a small number of owners, CEOs and boards, by referral.
30+Years leading global brands
$2B+Nike Brazil revenue scaled
#3Nike market worldwide
22Countries run from one HQ
NikeInternational Olympic CommitteeFIFAAppleRichemontRed BullITFAchéWorld Economic ForumBillabongStüssyRVCAElementNixonMossimoDaKineVon ZipperRustyDieselDonna KaranInter
The practice
Four situations.
One operator.
BlackTag is engaged at the moments that decide a company's next decade. The brief is usually short. The work is not.
When it is under pressure
Stabilise
Crisis leadership for owners and boards: first moves, hard calls, momentum back.
When it is ready to grow
Scale
Turning a strong business into a system that grows without breaking.
When it crosses borders
Expand
Market entry and international build-outs across the Americas, Europe and beyond.
CEO advisoryPrivate counsel to a small number of high-profile chief executives.
SpeakingKeynotes and closed-door sessions on high-performance culture.
Engagements by referral only
Mandates
The names
on the sheet
Selected organisations Chris has led, governed and partnered with. The work speaks through the people who hired him.
Nike
Sport · President & CEO, Nike Brazil · Global VP · 2011–2015
Nike's most critical market, through the World Cup and the Olympic Games
Full P&L for Nike Brazil through FIFA World Cup 2014 and Rio 2016. Built the ten-year growth plan, later adopted across major Nike geographies. Led the Football Attack Plan that signed Santos and Internacional and re-signed Corinthians, and the sponsorship of the Brazilian Olympic Team. One of the 30 leaders on Nike's Global Leadership Team.
~40%Revenue CAGR
~67%EBIT growth
$2B+Business led
#3Nike market globally
ITF
Governance · 2005–2013
Board of Directors & Olympic Committee
Fifth of 19 candidates worldwide in 2011 and top-voted from the Americas. Second-youngest board member in ITF history. Chairman of Wheelchair Tennis and of Women's Professional Tennis.
Four Olympic Committee terms
IOC
Olympic Movement
Trusted counsel to the Olympic movement
Strategic perspective at the meeting point of sport, brand and global governance, shaped by four Olympic Games from the inside.
Partner · BlackTag Inc.
FIFA
Football
Strategic partner in world football
A commercial and brand view of the game built by leading Nike’s most important football market through the FIFA World Cup 2014.
Partner · BlackTag Inc.
Red Bull
Sport, media & culture
Where sport meets culture
Three decades inside action sports, athletes and youth culture, brought to one of the boldest brands in the world.
Partner · BlackTag Inc.
Apple
Technology
Alongside a global icon
Consumer, brand and market insight shared with one of the most valuable and admired companies on earth.
Partner · BlackTag Inc.
Richemont
Luxury
Inside world-class luxury
Consumer and market expertise from Latin America’s most demanding luxury arena, for one of the world’s leading luxury groups.
Partner · BlackTag Inc.
Aché
Pharmaceutical
Performance beyond sport
The same operating discipline that built global sport brands, applied with one of Brazil’s leading pharmaceutical companies.
Partner · BlackTag Inc.
The record
Played it.
Built it.
Ran it.
A professional tennis player first. Then three decades running brands and regions on four continents: USA, France, Brazil, Australia and Japan. The standard never changed. Know the score, own the result.
| Years | Role | Result |
|---|---|---|
| 2014 – now | Founder & CEO LiveBlackTag Inc. | Transformation, crisis, scale and expansion mandates for owners, boards and investors, from advisory to interim CEO roles. |
| 2017 – now | Co-Founder LiveRE1 | Strategy and implementation group for brands in a technology-driven consumer market. |
| 2014 – 2019 | Co-Founder & CEONetbrands · Netshoes | Partner e-commerce platforms with the world’s largest sporting goods e-commerce group. |
| 2011 – 2015 | President & CEO, Nike BrazilGlobal Vice President · Global Leadership Team, Nike, Inc. | ~40% revenue CAGR, ~67% EBIT growth, a $2B+ business. Nike's third-largest market worldwide. |
| 2010 – 2013 | Chairman of the BoardAPICE / MOVE, Brazil | Voice of Brazil's $4.9B sporting goods industry to government, for members including Nike, Adidas, Puma and Under Armour. |
| 2005 – 2013 | Board of DirectorsInternational Tennis Federation · Olympic Committee | Four Olympic Committee terms. Chairman of Wheelchair Tennis and of Women's Professional Tennis. |
| 2003 – 2010 | President, South AmericaGroup Vice President, Billabong Group | From ~$3M to $200M+ revenue. From 15 people to 400+. Billabong, Element, RVCA, Nixon, DaKine, Von Zipper. |
| 1998 – now | Co-Founder & Lifetime ChairmanEUROSIMA | Built the European surf, skate and snow industry association with the category's leading global brands. |
| 1992 – 2003 | President, EuropeGroup Vice President, C&C Companies · Rusty | ~45% average annual revenue growth, ~55% EBIT growth. Turnaround of the European division from Biarritz across 22 countries. |
| Early career | Brand builderStüssy · RVCA · Mossimo · Diesel · Donna Karan | Part of the early growth group around Stüssy and RVCA during their formative years. |
LanguagesGreekEnglishPortugueseFrenchSpanish
Network
The company
he keeps
Governance, sport, cause and culture. The institutions and brands Chris has served, led or helped build.
Institutions & causes
IOC
Client, International Olympic Committee, through BlackTag.ITF
Board of Directors and four terms on the Olympic Committee.World Economic Forum
Speaker, Davos 2009 and Rio 2011.Non-Violence Project
Global Ambassador, alongside Sir Paul McCartney, Ringo Starr and Yoko Ono.EUROSIMA
Co-Founder & Honorary Lifetime Chairman.APICE / MOVE
Chairman of the Board, Brazil’s sporting goods industry.Government of Brazil
National Commissioner, High Performance Sport and Events, 2011.Inter Academies
Launched Inter Milan Academies in Brazil.WWSA Academies
Founding Partner, Worldwide Soccer Academies.FGV
Invited professor, Sport Business MBA.FAAP
Lecturer, Luxury Brand Management MBA.Art Basel
Guest speaker and panel roundtables.Brands led & built
Nike
Billabong
Stüssy
RVCA
Element
Nixon
Mossimo
DaKine
Von Zipper
Rusty
Diesel
Donna Karan
Olympic record
Four Games.
Inside the rings.
Eight years on the ITF Olympic Committee, then the Rio cycle from the other side, as the brand leader of the host nation.
2007
Rio Pan American Games
Ran the tennis event from site plan to final. Executive Board member. Certificate of Excellence from the Brazilian Olympic Committee.
2008
Beijing Olympic Games
Delivered the Olympic tennis event as a member of the ITF Olympic Committee.
2012
London Olympic Games
Planned the Olympic tennis event with the Committee. Full-access credential.
2016
Rio Olympic Games
Led Nike Brazil through the cycle, including the sponsorship of the Brazilian Olympic Team.
Companies are teams. Not families.
A family keeps everyone. A team picks the players who make it win, trains them hard and puts the score where everyone can see it. That is the standard BlackTag brings into every room.
Speaking & CEO advisory
From the baseline to the boardroom
Chris speaks at major industry events and to leadership teams behind closed doors. He also advises a small number of high-profile CEOs one to one. Direct, practical and built on the tour, Nike and the global sport business.
Recent · SBC Summit Rio 2026
Inside high-performance culture
Keynote and workshop on building brands and cultures ready to scale.
Stages
Enquire about availability
- World Economic Forum, Davos
- WEF Rio
- Art Basel
- SBC Summit Rio
- YPO
- WPO
- FGV
- FAAP
- KeynoteInside high-performance cultureWhat separates champions from contenders, in sport and in business.
- KeynoteTeams, not familiesHow the best companies select, develop and hold people to account.
- SessionBuilding a brand that wins a countryNike Brazil through the World Cup and the Olympic Games.
- Closed doorLeading when the score is against youCrisis, turnaround and the first hundred days.
Contact
Your serve.
BlackTag takes on a limited number of mandates each year. Introductions are handled personally and in confidence.