Inside high-performance culture
What separates champions from contenders, in sport and in business.
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Chris Kypriotis speaks at major industry events and to leadership teams behind closed doors. Direct and practical, built on the professional tennis tour, Nike and thirty years in the global sport, fashion and luxury business.
Each talk is shaped to the audience: owners and boards, leadership teams, or an industry stage.
What separates champions from contenders, in sport and in business.
What it takes to build something exceptional, in sport and in business.
Nike Brazil from US$500M to over US$2B, through the 2014 FIFA World Cup and the build-up to Rio 2016, and how a secondary market became Nike's third-largest worldwide.
Crisis, turnaround and the first hundred days, from the turnaround of C&C Europe across 22 countries to the Brazilian Tennis Confederation.
What clubs, federations and brands should build in the years before a tournament, and what is left once it ends.
From a home market to many: what changes in the brand, the team and the operating model, from Billabong South America (US$3M to over US$200M) to Nike Brazil.
Among others.

Chris Kypriotis is the former Vice President of Nike, Inc. and President of Nike Brazil (2011–2015), where he took the business from US$500M to over US$2B through the 2014 FIFA World Cup and the build-up to Rio 2016, making Brazil Nike's third-largest market worldwide. Before Nike he was Group Vice President of Billabong International and President of South America, growing the region from US$3M to over US$200M.
He served on the International Tennis Federation Board of Directors and four terms on its Olympic Committee. A former professional tennis player, he is the founder and CEO of BlackTag Inc., working with owners, CEOs and boards on transformation, turnaround, scale and international expansion.
The one-page executive biography and a high-resolution press photograph are ready for programmes.
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