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Chris Kypriotis speaks at major industry events and to leadership teams behind closed doors. Direct and practical, built on the professional tennis tour, Nike and thirty years in the global sport, fashion and luxury business.

Topics

What Chris speaks about

Each talk is shaped to the audience: owners and boards, leadership teams, or an industry stage.

Keynote

Inside high-performance culture

What separates champions from contenders, in sport and in business.

Keynote

Greatness takes everything

What it takes to build something exceptional, in sport and in business.

Session

Building a brand that wins a country

Nike Brazil from US$500M to over US$2B, through the 2014 FIFA World Cup and the build-up to Rio 2016, and how a secondary market became Nike's third-largest worldwide.

Closed door

Leading when the score is against you

Crisis, turnaround and the first hundred days, from the turnaround of C&C Europe across 22 countries to the Brazilian Tennis Confederation.

Session

Before, during and after a home World Cup

What clubs, federations and brands should build in the years before a tournament, and what is left once it ends.

Session

Taking a brand international

From a home market to many: what changes in the brand, the team and the operating model, from Billabong South America (US$3M to over US$200M) to Nike Brazil.

Formats

How he works with organisers

  • KeynoteA main-stage talk for an industry audience.
  • PanelAs a panellist or moderator.
  • FiresideA moderated conversation with Q&A.
  • Closed doorLeadership teams, boards and private dinners.
Selected stages

Where he has spoken

  • World Economic Forum, Davos
  • World Economic Forum, Rio
  • Art Basel
  • BoF Voices
  • Founders Forum, London
  • Summit Series, Los Angeles
  • Surface to Air Forum, Paris
  • ASR, San Diego
  • YPO
  • WPO
  • SBC Summit Rio
  • EO Scaling Up Summit
  • Endeavor
  • FGV
  • FAAP

Among others.

Chris Kypriotis delivering the keynote at SBC Summit Rio 2026
Keynote, SBC Summit Rio
For organisers

Speaker introduction

Chris Kypriotis is the former Vice President of Nike, Inc. and President of Nike Brazil (2011–2015), where he took the business from US$500M to over US$2B through the 2014 FIFA World Cup and the build-up to Rio 2016, making Brazil Nike's third-largest market worldwide. Before Nike he was Group Vice President of Billabong International and President of South America, growing the region from US$3M to over US$200M.

He served on the International Tennis Federation Board of Directors and four terms on its Olympic Committee. A former professional tennis player, he is the founder and CEO of BlackTag Inc., working with owners, CEOs and boards on transformation, turnaround, scale and international expansion.

The one-page executive biography and a high-resolution press photograph are ready for programmes.

Availability

Invite Chris to speak

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